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Telescan, LLC acquired Axon Communications in March
2003. This was a careful business decision that took
into account not only the synergy between the businesses,
but also the heritage Axon created over its 20-year
history.
Axon started with the merger of two small businesses
- one engaged in software development, and the other
in pioneering video teleconferencing technology. The
year was 1983, and it was apparent that although video
teleconferencing was a great idea, its time had not
yet arrived. For two reasons: (1) available technology
dictated that only the largest of corporations could
afford video conferencing, and (2) the concept of meeting
virtually (on camera, no less) was difficult to sell.
Looking for ways to generate revenue, Axon entered
into an engineering venture with a mobile communications
company to design an automated interconnect terminal.
This development work introduced Axon to telephone
technology and interface requirements, and to the general
telephone industry.
In early 1984, during discussions with a telephone
company representative, mention was made of the Telephone
Answering Service Industry. Following that conversation
a survey of telephone answering services in the greater
Los Angeles area was conducted. The result of that
survey was a product definition and, in December of
that year, installation of the first AXON/4 at a telephone
answering service in Connecticut.
The AXON/4, although simple in concept, turned out
to be a right product at the right time. It was a small,
relatively inexpensive, 4-port, three-position, DID
answering system. Between the years 1985 and 1989 over
600 answering services purchased over 1,400 AXON/4
answering positions. These systems were purchased by
large, medium, and small cord-board-oriented answering
services in the United Stated and Canada. For these
businesses the AXON/4 was a first step into what was
then the newly emerging concept of DID, call-forward
answering.
Simple to use, the AXON/4 represented an easy migration
for the cord-board operators of the day. The system
was specifically designed to closely emulate cord-board
operation, but do it in a modern way. The AXON/4 introduced
several technical innovations including small size
and true one-button call-answering. It's original concept
was to replace a cord board position with a DID system
that emulated, yet simplified, cord board answering
procedures. The AXON/4, and its eventual video counterpart
the 4V, packed a lot of features and performance into
an attractive package that was very inexpensive when
compared to available alternatives.
In 1988 Axon introduced the AXON 8000 system platform.
Like the AXON/4, the 8000 was designed not for the
largest telephone answering services, but rather for
businesses that needed a feature-rich, reliable, yet
reasonably priced system for their growing business.
The development path for the AXON 8000 went from paper
to paperless, through integration with other vendor
products.
Reliable equipment, plus a real dedication to customer
service helped Axon Communications build and maintain
a loyal following of users over the years. Roger Young
and Bobby Riggs, Telescan’s new owners, recognized
these Axon qualities and how they mirrored those of
Telescan, the company they had recently acquired. Here
was not only a good product fit, but also an almost
perfect fit of business philosophy.
Merging two businesses is always a challenge, even
if they seem a good business fit. First there is the
challenge of integrating the different staffs, each
with their own history of hierarchy and procedures,
and then the challenge of integrating the different
product lines. To help make this merger successful,
Telescan has retained the services of several key Axon
personnel. They are providing continuing technical
service to Axon’s base of system users, and advice
to Telescan personnel as they take over the production,
repair, and upgrading of the Axon product line. One
thing for certain is that the Telescan – Axon
business combination not only represents a stronger
industry presence, but also promises to benefit both
Telescan and Axon customers.
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